This is one scenario—indicating that most people would prefer to buy comforting lies rather than unpleasant truths.
Or the left line might be titled “unpleasant lies” and the right line “comforting truths.” Strangely enough, in that case there may be more people in the left line, ready to buy “unpleasant lies” than there are those in the right to buy “comforting truths.” This may reflect the pessimism of many or most people who expect the worst, who think that the everlasting comforts of love, joy, and peace, are just too good to be true.